You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas. You can be consistent. Presenting your company's image and sales message repeatedly to build

Different insurers judge insurance groups in different ways and the ratings are subject to change, but you can use the online car insurance group finder to find the current rating from the Association of British Insurers (ABI).

It's illegal to drive with no car insurance. Without it you can't tax your vehicle, and it provides cover for you, other motorists and members of the public.